Friday, September 18, 2015

CDC ad Campaign Reveals Harsh Reality of Smoking Related Diseases

As HHS Secretary Kathleen Sebelius notes, hundreds of thousands of lives are lost each year from smoking, though no president in 40 years has had enough votes in congress in both houses to pass a bill to ban sale and use of tobacco products. But, if congress won't act, the Administration wants to do what it can to help people learn what to do to not die from tobacco use. So, HHS has started a "Tips from Former Smokers" to help people who want to quit their dependence on tobacco.

We thought this story by CDC should be seen by as many people as possible as an effort to save mothers and fathers as well as their children and other people from a horrible disease and the likelihood of an early death. This article is unchanged from the way CDC released it, and we help bring it to the attention of editors free of charge in the hope that someone's mother or father will not die a horrible death far too early in life. We hope you play it prominently.

"Tips from Former Smokers" Shows Real Lives and Bodies Damaged by Tobacco, Government Says. A hard hitting national ad campaign that depicts the harsh reality of illness and damage suffered as a result of smoking and exposure to secondhand smoke was launched today by the Centers for Disease Control and Prevention. Beginning Monday, March 19, ads will run for atleast 12 weeks on television, radio, and billboards, online, and in theaters, magazines, and newspapers nationwide. The "Tips from Former Smokers" campaign features compelling stories of former smokers living with smoking?related diseases and disabilities, and the toll smoking?related illnesses take on smokers and their loved ones.

The ads focus on smoking related lung and throat cancer, heart attack, stroke, Buerger's disease, and asthma. The campaign features suggestions from former smokers on how to get dressed when you have a stoma (a surgical opening in the neck) or artificial limbs, what scars from heart surgery look like, and reasons why people have quit. The ads will be tagged with 1 800 QUITNOW, a toll-free number to access quit support across the country, or the web site, which provides free quitting information.